In our daily work, aspects such as employee commitment, trust of our suppliers and business partners or the quality of services provided to our customers are of utmost importance — they are the foundations of T-Mobile’s business operations.
When implementing the rules of corporate social responsibility, we analyse the map of our stakeholders, i.e., the groups of people and entities in our surroundings that influence and are influenced by our company. The key groups of stakeholders were defined on the basis of an internal analysis, and during meetings of our senior management. We endeavour to build respect-based relationships with our stakeholders, taking into account their opinions and expectations in our activities.
When engaging our stakeholders, we divide our activities into three directions: engagement, communication, dialogue. Our stakeholders are different, that’s why we communicate with them through different channels. We keep constant contact with selected groups, due to long-term cooperation, while part of stakeholders are only informed about our activities.
Group
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How we communicate
|
---|---|
Management
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Workshops, joint projects with the involvement of different departments, regular meetings — or townhalls, a ‘kick-off’ annual conference.
|
Employees
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Ongoing communication via internal communication channels, getting people involved in joint projects for the benefit of local communities and the environment
|
Owners
|
Informing about the company’s standing, finances and plans implemented, regular meetings in project groups
|
Business partners
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Informing about standards of cooperation, building a partner network, dialogue
|
Local communities
|
Implementation of programmes and projects with the involvement of selected groups
|
Government
|
Adjustment to the law and keeping people informed in accordance with the requirements of the market
|
Customers
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Conversations over the phone, face-to-face meeting in our stores, getting involved in environmental campaigns
|
Regulatory authorities
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Informing about implemented projects, ensuring adjustment to the legal requirements
|
Global and local suppliers
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Informing about standards and applicable rules of cooperation, ensuring ongoing communication within the framework of commercial collaboration
|
Media
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Corporate website and other electronic channels, social media, interviews, press conferences, online meetings
|
Society
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Social media, sharing information about the company via media
|
Prospective employees
|
Informing about new job vacancies, employer branding activities
|
Business and sector organisations
|
Cooperating on sector-specific initiatives, exchange of information
|
Universities
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Getting people involved in T-Mobile projects, social media
|
School pupils
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Getting people involved in educational and social projects, contact through parents and teachers
|
Competitors
|
Informing about our activities
|
Non-governmental organisations
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Cooperation with selected organisations on social projects, dialogue and exploring opportunities for cooperation
|
T‑Mobile Polska S.A.
ul. Marynarska 12, 02-674 Warszawa
Olga Wółkiewicz-Kosior
olga.wolkiewicz@t-mobile.pl